30.4.20 Brand New Brand

Good morning everybody and welcome back to another day in the School of Daddy. As the weather has turned a little damp and grey we have decided to stay indoors and and stay cosy with the warm glow of the computer screen and the 2nd degree burns sustained in yesterday's experiment. The children have been mocking up some potential brand labels for our medicinal tonic and here are their efforts so far. Because we are keen to drive our marketing campaign with the most thumbstopping, digestible content, we would love to hear your feedback. Our brand experience needs to be hyper-relevant to today's consumer and we don't just want to focus on the customer's preference but the evolving context in which they make decisions. There needs to be an energising synergy where you experience the honesty, feel ​the​ personality and​ ​see the soul of our brand. We hope to work collaboratively and intentionally to build​ ​a brand​​ that ​isn’t​ afraid to make a statement​, stand out in ​its ​category, ​and​ most of all — move people.